We, for example, have focused our business around making patients feel comfortable and luxurious during their appointments. I do think this has helped the issue of anxiety to some degree, and surely has helped many more customers walk out the door happy and relaxed.

However, this is not a solution for everyone. As you stated, only a small portion of customers are discouraged by anxiety. So we took your suggestion and started asking patients – is there anything other than cost that’s discouraging you from this?

In the end, this question opened many doors for us and allowed us to resolve numerous patient’s concerns – concerns we otherwise would have never known about. I suggest others try this out, too.

Thanks for your work Alan!