Whoa, meta.

Authenticity.

Your office website can say what everyone else’s website says. It can have the same photos and same “blog” posts as everyone else using your web guy has.

Or it can tell a story about why someone might want to be your patient. Your blog could give a glimpse at what it’s like to be a patient in your office.

I’ve met thousands of dentists over the years, and none of them were even close to the same. But you wouldn’t know it from their websites.