in authenticity marketing

I started a podcast

Mead podcastingI don’t know if I ever had “regular” readers of The Blogging Dentist. But if I did, I probably made them think that I’m not writing any more. I’ve fallen down on the job. I’ve published inconsistently. I’ve been lame. What can I say?

Well…I started a podcast. I used to think that writing a blog took a lot of time. And it does. Kind of. But podcasting takes even more time. So the time I might have spent writing here has been spent getting a podcast up and running.

I’ve been listening to podcasts for a long time. For those who’ve never listened, a podcast is a radio show that can be downloaded from the internet. They’re usually free downloads and the best place to find them would probably be the iTunes store.

I like podcasts because they’re often done by regular folks in their spare time and this gives them a really nice authenticity. The typical podcaster is someone who’s an enthusiast on a subject (think Harry Potter, triathlons or Thai food. Or at least they used to be. A lot of radio stations and professional entertainers have come to realize the power of being able to syndicate your own show for next to nothing and have begun to use the format as well.

It’s actually a blast. I’m enjoying the interviews and discussions with my friends and colleagues. I’m enjoying the fact that I’m spreading ideas. In fact, that’s the same reason I like to write a blog here and at

There are a lot of similarities between blogging and podcasting. The similarities are all about being a “content creator.” So much of what dentists post on the canned “our blog” part of their websites is written by whoever it is that manages their office’s social media. When I read those blog posts they usually don’t seem authentic. I’d much rather read something a little less polished that I can tell was written by the dentist who is connected to that website.

That’s the spirit we’ve tried to bring to the podcast. The format is half interview and half group discussion. We’re interviewing people that my co-host (Jason Lipscomb) and I find interesting on topics that we find interesting. We call the group discussion “the Brain Trust.” It’s informal. Kind of like the discussion you’d have with colleagues at dinner when you’re taking some CE.

The DentalHacks PodcastThere are a lot of laughs and we don’t take ourselves too seriously. Which some may consider a fault. I think it’s our biggest strength.

So, go check out our podcast. I think you’ll enjoy it.

And I’ll try to start posting more here, too.


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  1. Fantastic start to this form of marketing! I am not sure how many conventions you attend, but there are great dental conventions, such as CDA where you could find a great number of guest speakers! I appreciate you first 10 podcasts as you have great speakers and look forward to many more in the future.