The best time to start a blog is five years ago.
I started writing my blog at meadfamilydental.com in 2008. Just about 5 years ago. I’ve got a couple hundred blog posts. I’m very proud of a lot of them. Some of them are just O.K. A few kind of suck. I’ve found something kind of cool about blogs, though. They can be recycled. Social media platforms like Facebook, Twitter and Google+ are uniquely designed to feature links.
I wrote a post on Mead Family Dental on October 12, 2012 called “Objections.” I was pretty proud of it. I think it was one of my better posts. It did not get a lot of traffic at the time. There were a total of 96 pageviews from October 12 to October 31. That’s O.K., but not great. I remember being disappointed that it didn’t get a little more notice, but hey…that’s how it goes.
I posted the same link on Facebook yesterday, June 6th, 2013. I’ve already had 105 pageviews in the last two days and a few Facebook friends “shared” the link on their pages. Why didn’t it get the attention the first time? I’m not sure. I do know that my posts only show up on a fraction of my Facebook friends’ pages when I post them. So it actually makes sense to link your blog posts on social media sites more than once. How many times? I’m not sure. I want them to seem fresh, so I don’t share the same link more than once every few months or so.
The point is this…if you’re not sure what you should post on an office’s Facebook page, why not use older posts from your blog?
Oh, that’s right. You don’t have an office blog. Or your office blog doesn’t have a lot of posts. Or your office blog posts aren’t original and authentic.
The best time to start writing an original and authentic office blog was 5 years ago. The second best time is right now!